The
History of LAS Agric Ltd - John Deere Dealers - Wales, UK
It
all began in 1979 in the market town of Lampeter.
John Adrian Saunders (pictured left)decided to open
his own Agricultural Dealership, selling Ford Machinery, after
working for Greens. He was joined  by
his two sons, Christopher & Robin. Both boys took interests
in different sides of the business. Chris
ventured into the waste & recycling side of Lampeter
Agricultural Services, while Robin stayed with the agricultural
side.
In 1989 LAS decided
to leave Ford and become John Deere dealers. A move to Narberth
followed in 1992 and its from the purpose built
location there, (click to see an arial view of the
premises in 1992) that the reputation for high standards
of service was established, that is still enjoyed by today's
customers. Sadly, John Saunders passed away in 1995 and Robin
then become Managing Director of LAS Agricultual Ltd. In 2000
his wife Susan also joined him in the company, as a Director
and together their visions of what a modern agricultural dealership
should look like, started to emerge. A complete faclift of
the stores, landscaped gardens, a demonstration area and a
state-of-the-art workshop completed the look.
 However
in 2005 Robin (pictured left) suddenly passed away,
at the age of 49. It was a complete shock to everyone, but
Susan, bravely, decided to carry on running the business,
along with her team of invaluable staff. With John Deere firmly
behind her she has succeeded in becoming one of only two female
Dealer Principals in the whole of the UK.
A year into her new role, her eldest daughter
Emma joined the business as the new Marketing & Development
Manager. Having graduated from Liverpool John Moores University
in 2003, she felt a need to return to her roots and assist
her mother in the day to day running of the business. They
are also joined by the next female in the family, Lucy, a
London trained actress!
In 2007 Emma's partner Glyn joined the team
from Yorkshire! He has undertaken the role of General Manager
& since he has joined, the sales team has doubled, we
have incresed our product range & LAS is continually going
from strength to strength. Glyn & Emma were married in
August 2008 (pictured right) and things look pretty
certain for the future at LAS.
LAS continues to go from strength to strength,
but despite continued expansion remains a family concern with
a total commitment to serving the farming community throughout
West Wales. All this has only been achievable with our fantastic
team. Click here to meet the team
LAS are the largest distributor of John Deere
farm machinery in Wales and we are the only John Deere dealers
in Wales to have achieved the Gold Super Service Dealer award,
an achievement held by only 10% of dealers in the UK.
Location
The headquarters of LAS is situated in the heart of Pembrokeshire
in Narberth, which is easily located from the main A40 trunk
road. Click here for a map.
The ports of Fishguard and Swansea are less than one hour
away with Cardiff only 90 miles down the M4 motorway.
Service
Our fully equipped workshop, under the supervision of After
Sales Manager Stephen Lawton and Workshop Foreman Tom Kirkham,
can tackle any task from a simple oil change to a complete
refurbishment of a Self Propelled Forage Harvester. Training
is vital in the current high-tech farming industry and all
our staff regularly attend courses at the John Deere Training
School. Our mobile engineers are trained to the highest degree
and carry the latest diagnostic equipment for fast efficient
service. |
